Marketing New Condos...With a Sitcom?
On Friday, I blogged about all of the new condo development projects hitting the Manhattan market in the very near future. With all of that new inventory hitting the market, we can expect new and exciting things from the real estate industry in marketing these projects. We are going to have to step in up a notch to set one project apart from another. How about creating a sitcom based on a building (via Joel Burslem of Future of Real Estate Marketing) and all of the happenings inside as a way to market its apartments? That's precisely what developer Cressey is doing in Vancouver with their latest project, Donovon, in Yaletown.
I think this is brilliant and I'm surprised Cressey did it before Shvo...seriously...this is right up Michael's alley!!! Anyway, think about following a sitcom based on a building in your hood and then having an opportunity to move in to the exact setting from the sitcom. Manhattan developers need to start offering more than fancy coffee table books to prospective purchasers...give them entertainment!
TG,
Not only is it a great idea but we can have a contest to see who gets to live in the apartment. People could compete for this top of the line, state of the art home. Maybe couples could answer questions, describe why they deserve this place, and have an elimination process. I think 3 brokers should choose the customers, represent their companies and the developer can choose the winning customer that best fits what they in visioned for the people living and getting out of the space.
-Nick
www.manhattanrealestatevoice.com
